Hi, I'm Erwin

A curious thinker drawn to how things work and why people behave the way they do. I took a break from design to pursue other interests, but I kept finding myself drawn back to design, as this is where my strengths naturally align.

I'm obsessed with how ideas are shaped, especially in the process stage. I like hearing how people think and turning those ideas into clear visual language. I look for patterns and create insights that guide the design. From there, I shape experiences by blending proven design principles with my own perspective.

Skillset

UX Methodologies

I use research-driven techniques to understand user needs and behaviors.

For example:

  • User flows to map behavior and intent

  • Personas based on real user patterns

  • Journey mapping to identify pain points and opportunities

Visual Design

I design interfaces that communicate clearly, guide attention, and reflect brand identity.

For example:

  • Hierarchy and spacing to structure information naturally

  • Visual alignment with brand identity to connect business goals

  • Typography systems and layout patterns

Interaction Design

I shape micro-interactions and transitions that make interfaces feel intuitive and responsive.

For example:

  • Micro-interactions and transitions that make user flows seamless

  • Creating flows that improve task completion and user satisfaction

  • Multiple interactive components

Design Strategy

I connect design decisions to business impact and user value.

For example:

  • Aligning design with business goals

  • Turning strategic insights into clear, actionable designs.

Figma + Framer

Clearly communicate design concepts, collaborate and, bring ideas to life.

For example:

  • Building scalable components and variants

  • Collaborating for faster feedback and approvals

UX Methodologies

I use research-driven techniques to understand user needs and behaviors.

For example:

  • User flows to map behavior and intent

  • Personas based on real user patterns

  • Journey mapping to identify pain points and opportunities

Visual Design

I design interfaces that communicate clearly, guide attention, and reflect brand identity.

For example:

  • Hierarchy and spacing to structure information naturally

  • Visual alignment with brand identity to connect business goals

  • Typography systems and layout patterns

Interaction Design

I shape micro-interactions and transitions that make interfaces feel intuitive and responsive.

For example:

  • Micro-interactions and transitions that make user flows seamless

  • Creating flows that improve task completion and user satisfaction

  • Multiple interactive components

Design Strategy

I connect design decisions to business impact and user value.

For example:

  • Aligning design with business goals

  • Turning strategic insights into clear, actionable designs.

Figma + Framer

Clearly communicate design concepts, collaborate and, bring ideas to life.

For example:

  • Building scalable components and variants

  • Collaborating for faster feedback and approvals

UX Methodologies

I use research-driven techniques to understand user needs and behaviors.

For example:

  • User flows to map behavior and intent

  • Personas based on real user patterns

  • Journey mapping to identify pain points and opportunities

Visual Design

I design interfaces that communicate clearly, guide attention, and reflect brand identity.

For example:

  • Hierarchy and spacing to structure information naturally

  • Visual alignment with brand identity to connect business goals

  • Typography systems and layout patterns

Interaction Design

I shape micro-interactions and transitions that make interfaces feel intuitive and responsive.

For example:

  • Micro-interactions and transitions that make user flows seamless

  • Creating flows that improve task completion and user satisfaction

  • Multiple interactive components

Design Strategy

I connect design decisions to business impact and user value.

For example:

  • Aligning design with business goals

  • Turning strategic insights into clear, actionable designs.

Figma + Framer

Clearly communicate design concepts, collaborate and, bring ideas to life.

For example:

  • Building scalable components and variants

  • Collaborating for faster feedback and approvals

Education

Advanced Diploma, Graphic Design
Seneca college @ York Campus

Say hi ladorese@gmail.com